Interview with Lawrence Law-Thu

The label “From Future” focusses on traditional materials such as silk and cashmere in its collections. For Lawrence Law-thu, this does not contradict the brand name. According to the head of the knitwear department at From Future, silk and cashmere are the quintessential forward-looking materials: environmentally friendly and ethically fair, provided they are responsibly sourced. That’s why From Future became a partner of The Good Cashmere Standard in 2023.

Ms Law-thu, From Future is an unusual name for a fashion label. To what extent is the future part of your brand philosophy?
Our name is a reflection of our brand philosophy and vision. The future isn’t just a distant concept for us; it’s ingrained in every aspect of our identity and ethos. Firstly, our name signifies our commitment to innovation and forward-thinking mindset within the fashion industry. Moreover, “future” represents our dedication to sustainability and ethical practices. We firmly believe that the future of fashion lies in consuming less but better, with noble and durable fabrics that withstand the test of time.

You are a comparatively young label—by the way, congratulations on your fifth anniversary. Is this also reflected in the design of the collection?
Yes, it is. We’re not bound by traditional norms or conventions, allowing us to experiment with bold colours, unconventional silhouettes, and innovative fabrics. This adventurous spirit infuses our collections with a sense of energy and excitement, appealing to a younger, more adventurous audience. With each collection, we’ve learnt from our experiences, honed our craft, and refined our aesthetic. Intelligently integrated into our approach is the recognition of the diverse needs of our clientele.

From Future—with this name, one would expect more technical fibres. But you work a lot with traditional fibres such as silk and cashmere. What are the reasons for this?
There are several reasons. Traditional fibres such as silk and cashmere exude a timeless elegance and luxury that transcend fleeting trends. They possess a rich history and cultural significance, adding depth and sophistication to our collections. Also, silk and cashmere are renowned for their exceptional quality and superior tactile properties. Last, but not least: While we embrace innovation, we also prioritise sustainability and ethical practices. We are committed to working with suppliers who prioritise animal welfare, sustainable farming practices, and fair labour conditions. 

Sustainability is important to you when sourcing these fibres. Why did From Future choose The Good Cashmere Standard for verified cashmere fibres?
The Good Cashmere Standard (GCS) stood out to us due to its rigorous standards for ethical and environmentally responsible cashmere production. By choosing GCS-verified cashmere, we ensure that our fabrics are sourced from farms that prioritise animal welfare, environmental conservation, and fair labour practices. This aligns with our commitment to ethical sourcing and enables us to offer high-quality products that are not only stylish but also produced with integrity and care for both people and the planet.